Sophisticated as we humans like to think we are, many of our reactions are surprisingly primitive. The core of the human brain, it turns out, is geared for the predator-meets-prey world of the savannah and reacts with the same aggression and fear when faced with a challenge or derogatory remark.

Every uttered word makes an impression and causes a reaction. Leaders ignorant of the wages of words produce accidental impact, often damaging their own purposes. Leaders who understand and respect the power of words produce far-reaching benefit with minimal time, stress, and effort.

Read the article