Speed is a double-edged sword that both scares and exhilarates business leaders in their efforts to get products to market faster, seize new opportunities before their competition, or increase productivity. But by doing the wrong things fast, waste is all that is accelerated, and value is sacrificed.

Historically, flawed human interactions have plagued most efforts to accelerate business success. We believe that under the banner of expedience, managers are wasting the creative power of their employees, and that more output could be produced faster by managing the social issues that most owners managers step over or mismanage. These social issues demand well-designed conversations. In The Communication Catalyst, we make our speed-guaranteed communications skills accessible to any business owner or manager. Readers will learn:

• Why communication is the answer to the modern demand for speed

• How effective conversations can accelerate any collaborative achievement

• How effective conversations benefit such measurable areas as recruiting, retention, time
  to market, customer loyalty, and earnings per share

The information outlined in the book will help readers improve trust, creativity, and high-performance collaboration. The engaging and insightful parable that is woven through the book demonstrates the principles in action and embeds them in memory. This combination of fact and fiction is an effective recipe for more results per hour and a true competitive edge.

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