Too often, vision and values work ends up as lofty statements that don’t translate into daily practice. But when it’s done well, it can transform how teams collaborate, make decisions, and connect to a shared purpose. In this episode of On Connection, we’re joined by Trisha Moslin from The Nature Conservancy’s Gift Planning team, who helped lead an effort to co-create a vision and values that went beyond words on a page. Together, we explore what made their approach successful, how leadership shaped the process, and why the results have endured—strengthening both team culture and their ability to advance TNC’s mission for the long term.
Guest Bio:
Peter Mulford is the Chief AI Officer and the Global head of the Artificial Intelligence and Innovation Practice (AI&I) for BTS Inc.
In this role he helps clients get real impact by working with teams and organizations to transform their business using innovation, future back thinking, Artificial Intelligence, and digital technology. He has over 30 years of experience working with clients around the world in different industries, including Sony Interactive Entertainment, Warner Media, Microsoft, AT&T, Saudi Telecom, Lenovo, Samsung, Telkom South Africa, Merck, Coca-Cola, Toyota, Macys, and others.
A sought-out keynote speaker, he has facilitated keynotes at technology and innovation conferences, company offsites, and sales conferences, as well as a private 2-day event with the late Pope Francis and 20 media executives and artists at the Vatican City.
Peter joined BTS in 1998 and has worked in its offices in San Francisco, Johannesburg, Tokyo, London and New York. From 2005-2010, he was the Managing Director of BTS’s East Coast region, leading the largest global office for BTS through a period of market turbulence and growth during which it more than tripled in size. Prior to BTS he worked for a start-up firm in Tokyo, Japan. He has extensive experience in Retail, Consumer Goods, Electronics and Telecom, among many other industries.
Peter holds an MBA in Finance from Columbia Business School, and a Master’s in international Affairs with a focus on Asia Pacific Studies from Columbia University. He speaks Japanese.
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