One of the most constraining factors for leaders and organizations right now is an overwhelming sense of uncertainty. In these challenging times, we all need our terra firma – a solid place to stand as we make decisions and move forward in ways we will be proud of on the other side.
Purpose is the mutual resolve of a community. When we all align around what matters and what we’re here for, we free up individuals to more confidently make decisions, share what they are learning, and be agile in taking timely opportunities for new action. The greater our alignment, the thinner the rulebook and the faster people can move independently and contribute.
What’s the difference between a purpose and a goal?
How do you differentiate a purpose from a business goal? A collective purpose answers the question: “For the sake of what does this goal exist?” An effective purpose inspires and moves us to act, serving as a frame for evaluating what our goals are and why.
Crisis is the proving ground for Purpose
Purpose is the aspect of any organization or community that survives through all kinds of challenges. It’s that which you most need to preserve. Our priorities may shift when a crisis hits, but if we stay true to purpose when times are tough, people have incredible faith in it the rest of the time.
A purpose that’s untested by chaos and disorder has not yet earned the right to endure over a long time. Crises like the one we’re in act as a proving ground for what we said was truly important for us.
We will be hosting a live 30-minute conversation on this topic next week. Stay tuned for more details and registration by subscribing for our newsletter. We will continue to explore this topic and many others related to how we stay connected and keep creating value in challenging circumstances, so stay tuned for future episodes of The Connection Diaries.
If you and your community have been having inspiring conversations and ideas about how to navigate the COVID-19 reality, we would love to hear about them! Please comment below or connect with us on LinkedIn. Let’s unleash our collective brilliance.