Make Common Sense Common Again, with Martin Lindstrom

What’s happened to common sense?

Martin Lindstrom, author and globally recognized expert in the domains of brand, consumer behavior and culture transformation, joined Mickey Connolly for a candid conversation about something companies everywhere sorely need: common sense.

Martin wrote his new book, The Ministry of Common Sense, for organizations around the world who have “become so entangled in their own internal issues, and further beset by reams of invisible red tape, that they’ve lost sight of their core purpose.” His book and research offer wisdom for how a frustrated community can take waste and stress out of their system and add more meaning, joy and productivity to work.

Throughout the conversation, Mickey and Martin discuss:

• How Martin found himself moving from being a globally recognized expert on the power of brand to caring about organizational culture
• What empathy has to do with “common sense” and how it can take thoughtless waste out of organizations
• Why leaders should put the same strategic attention on how their customers and employees feel as they do on the “rational” side of business
• What it takes to create real, meaningful change in an organization
• The first steps towards forming your own “Ministry of Common Sense” for your business

The Ministry of Common Sense is out now. You can learn more about Martin and the book at here, or purchase on Amazon.

About Martin

Martin Lindstrom is the founder and chairman of Lindstrom Company, the world’s leading brand & culture transformation group, operating across five continents and more than 30 countries. TIME Magazine has named Lindstrom one of the “World’s 100 Most Influential People.” And for three years running, Thinkers50, the world’s premier ranking resource of business icons, has selected Lindstrom to be among the world’s top 50 business thinkers. Lindstrom is a high profile speaker and author of 7 New York Times best-selling books, translated into 60 languages. His book Brand Sense was critically acclaimed by The Wall Street Journal as “one of the five best marketing books ever published,” Small Data was praised as “revolutionary” and TIME Magazine called Buyology “a breakthrough in branding.”

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