Martin Lindstrom, author and globally recognized expert in the domains of brand, consumer behavior and culture transformation, joined Mickey Connolly for a candid conversation about something companies everywhere sorely need: common sense.
Martin wrote his new book, The Ministry of Common Sense, for organizations around the world who have “become so entangled in their own internal issues, and further beset by reams of invisible red tape, that they’ve lost sight of their core purpose.” His book and research offer wisdom for how a frustrated community can take waste and stress out of their system and add more meaning, joy and productivity to work.
Throughout the conversation, Mickey and Martin discuss:
Martin Lindstrom is the founder and chairman of Lindstrom Company, the world’s leading brand & culture transformation group, operating across five continents and more than 30 countries. TIME Magazine has named Lindstrom one of the “World’s 100 Most Influential People.” And for three years running, Thinkers50, the world’s premier ranking resource of business icons, has selected Lindstrom to be among the world’s top 50 business thinkers. Lindstrom is a high profile speaker and author of 7 New York Times best-selling books, translated into 60 languages. His book Brand Sense was critically acclaimed by The Wall Street Journal as “one of the five best marketing books ever published,” Small Data was praised as “revolutionary” and TIME Magazine called Buyology “a breakthrough in branding.”
What questions are you wrestling with? Is there anything you’d love advice from other leaders on how to handle? What have your organizations been doing that’s working well? Comment below or connect with us on LinkedIn! Let’s unleash our collective brilliance.