As companies grow, process and procedures become a priority. Rules and regulations can be important ingredients for efficiency and scale, but far too often they cause organizations to become internally oriented and disconnected from their customers, while employees grow increasingly frustrated and disenchanted.
In this episode of The Connection Diaries, Martin Lindstrom, author and globally recognized expert in the domains of brand, consumer behavior and culture transformation, joins Mickey Connolly to share why organizations are in desperate need of a return to common sense.
Offering the wisdom and research featured in his upcoming book, The Ministry of Common Sense, Martin explains how companies around the world have become overrun with bureaucratic nonsense and red tape, at the cost of real business results. Martin says that organizations need to focus more on bringing empathy and humanity to process, and they can do so by creating their own “ministries of common sense.”
Martin will join Mickey again on January 28, 2021 (12pm ET) for a live webinar conversation about his call for a return to common sense. You can learn more about the session and register here.
The Ministry of Common Sense is out on January 19th, 2021. Learn more about Martin and the book at www.martinlindstrom.com.
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